A taste of the sea – vegan and sustainable.

Natural, sustainable and delicious: Happy Ocean Shrimp Natural lives up to its name. It combines positive vegan vibes with a delicious taste of the sea. It looks like shrimp, tastes like shrimp, has the consistency of shrimp – but it’s purely plant-based and produced on the basis of soya proteins. Perfect for putting you own spin on countless Mediterranean dishes, Happy Ocean Foods are a very, very convincing argument for vegan paella, vegan Frutti del Mare alternatives on pizza or pasta or any other dish where an outstanding plant-based alternative to shrimp is called for.

A delicious alternative to seafood

To protect the sea in all its facets – that’s the founding principle of Happy Ocean Foods. In addition to tangibly protecting nature and the environment, that includes emotions, smells, vibes and, last but not least, flavours. With its vegan alternatives to shrimp and seafood Happy Ocean Foods wants to do its part to preserve the enjoyment of the ocean without destroying it. In other words: fish belong in the ocean, not on plates. And to keep marine habitats thriving and plates full of exciting options, diets need to change. Spoiler alert! The solutions tabled by Happy Ocean Foods are absolutely delicious… and truly sustainable!

Two founders with heart and hand

In 2019, Robin and Julian founded Happy Ocean Foods to make a difference. The venture sees the two boys combine two crucial elements: the fun they’ve had surfing seas around the world, and the rationality and pragmatism it takes to have an impact. The delicious products themselves take care of the fun part. Guaranteed good vibes on every plate. The pragmatic part is a sober calculation: the global population will have risen to ten billion by 2050. To feed everyone, we will have to harness the unbelievable potential of plant-based foods. They are sustainably scalable and, with countless species, offer an inexhaustible wealth of flavour variation. Happy Ocean Foods is taking a key first step towards this, and it’s taking a hands-on approach to this. For every kilo of plastic produced for 150 g Happy Ocean shrimp packaging, Happy Ocean Foods collects one kilo of plastic waste in coastal regions of Indonesia.