Historically, hero life was downright arduous: real heroes recklessly pulled things off that most of us would never dream of. But Lazy Heroes have stepped up to focus on new, everyday heroes. They are likeable and downright cool. They do something that’s genuinely good, all the while enjoying life. With a smile, the brand’s creator, TV star Elyas M’Barek, says that’s exactly why he chose to anoint his new product line Lazy Heroes. Today’s new heroes know that less is more, i.e. using and consuming less and squeezing less to-dos into their working day, focusing instead firmly on quality –…

In the animal world, there are the carnivores: the meat eaters. And then, there are the herbivores: the name given to plant eaters. The company l’herbivore has chosen to use the French term as its tongue-in-cheek brand name. Read on to find out what the company’s founder, Johannes Theuerl, has to say about which plants the company uses, which delicious variations are available, and why their products might appeal to you even if you aren’t a vegan! VELIVERY: Hi Johannes! We’re really excited to hear what you have to tell us and our customers about your young company. Who is…

Everyone loves cashews! Those delicate nutty kernels appeal to all with their slightly buttery sweetness. For vegans, crunchy and substantial cashew kernels are veritable all-rounders – whether they are used for sweet or savory dishes. From enjoying them on their own as a snack for on the go, as part of a bar, or as a crunchy topping on curries or Buddha bowls, in all types of pesto, to delicious cashew drinks and other dairy alternative products: cashews are the star of the show in many of the most popular plant-based dishes. But how many of us have ever thought…

The founders of PLANTY OF MEAT wanted to create a space for experimenting, where they could explore every last inch of the endless potential there is to be found beyond the classic animal proteins. So this time, for our Brand Story, we want to tell you a bit more about their venture. The number of people choosing a plant-based diet is growing every day. To put it simply, the main reason for this is – in addition to health reasons – that people are more conscious of the world around them, making them more likely to go for vegan or…

We live in times where many aspects of our society are developing very rapidly. More and more disruptive ideas and changes are happening in almost all aspects of our lives. And the world of vegan food is no exception in this regard. Here at velivery, we try to keep abreast of the times in order to identify the food concepts of the future and to be able to offer them to you. Today, however, we want to present a company which already had a different view of things more than 100 years ago, and has been keeping this innovative spirit…

Not all heroes wear capes, and not all knights wear shining armor. Some even manage without swords or horses, and still do a whole load of good – just like the team at Rettergut! (“Retter” is the German word for “rescuer”, which sounds a bit like “Ritter”, the German word for “knight”). The team regularly go “hunting for evidence” to rescue foods from being wasted or destroyed, and then use them appropriately instead. “RESCUING MAKES SENSE. Every year in Germany, 12 million tons of high-quality foods are wasted on their way from field to plate. Our mission is to do…

Taking the risk of being a trailblazer is nothing new for the Tress family. They are always guided by what they believe in, just as the grandfather of today’s Tress Brothers was in his day. It was their grandfather who, in 1950, brought the idea of biodynamic agriculture to Hayingen-Ehestetten in the Baden-Württemberg area of Germany, home to the Tress family, where he adapted his farm to meet DEMETER organic standards. With hindsight, the fact that he followed through on his conviction that the future of agriculture would be chemical-free was invaluable in terms of paving the way for where…

Having the entire family gather at a long table for food on a Sunday is something very important to the Molcho family. This tradition, referred to as Balagan, connects everyone in the family and, one birthday, the sons – and their mother – actually had this Balagan immortalised in the form of a tattoo. For the NENIs, as they call themselves, Balagan is more than just a funny little word, it’s part of their philosophy. The Hebrew word Balagan has its origins in a mishmash of cultures and languages and, in its wider sense, refers to something happy, colourful and,…