Plant-based foods and vegan specialties – available at Velivery since 2001

Velivery is one of the oldest specialized online shops for plant-based and vegan foods in the German-speaking world. What began in 2001 as a niche project now supplies people throughout Germany, Austria, and neighboring countries with purely plant-based products—from staple foods to vegan specialties. Plant-based foods—that is, products that contain no animal ingredients and are therefore vegan—have been our focus for over twenty years. During this time, it’s not just our product range that has expanded. The movement itself has also undergone a fundamental transformation: what started as a small vegan niche has grown into a plant-based movement with millions of followers.

Plant-based nutrition – more than just vegan

Plant-based nutrition describes a lifestyle consisting predominantly or entirely of foods of plant origin: vegetables, fruits, legumes, grains, nuts, and seeds. It encompasses both strictly vegan diets and flexitarian eating patterns, in which animal products are greatly reduced but not completely avoided. In English-speaking countries, the term “plant-based” has become established for this—in German, “pflanzlich,” “pflanzenbasiert,” and “plant-based” are increasingly used synonymously.

The difference between plant-based and vegan is subtle but important: “Plant-based” describes the origin of the ingredients, while “vegan” refers to an ethical lifestyle free of animal products. Every vegan product is plant-based, but not every plant-based product is automatically vegan—honey, milk powder, or gelatin can be hidden in supposedly plant-based foods. At Velivery, we carry exclusively vegan products. That way, you don’t have to read the ingredient list twice.

People who choose a plant-based diet do so for various reasons: animal welfare, the environment, and health. Often, all three factors are involved. Whether you live a vegan lifestyle, follow a vegetarian diet, eat less meat as a flexitarian, or simply incorporate more plant-based alternatives into your daily life—you’ll find the right selection and inspiration here.

Veganism and plant-based diets in Germany – what’s behind the trend

According to estimates, around 1.5 million people in Germany live a vegan lifestyle, with another eight to ten million identifying as vegetarians. If you include flexitarians—that is, people who consciously reduce their meat consumption and increasingly turn to plant-based foods—the target group for a plant-based diet is significantly larger and growing year after year. The proportion of those who identify as vegans, vegetarians, or flexitarians in Germany alone has grown considerably since the 2010s.

Veganism means consistently avoiding animal-derived ingredients: no meat, no fish, no eggs, no dairy products, no honey. For many, it goes beyond diet—they also avoid animal-derived ingredients in clothing, cosmetics, and everyday products. The reasons vary, but are usually a mix of three motives: animal welfare, the environment, and health. For some people, the trigger is a single experience; for others, it is a gradual transition over months or years. The decision is always yours.

Studies by the FAO and the IPCC show that the production of animal-based foods accounts for a significant portion of global greenhouse gas emissions. A plant-based diet requires significantly less land, water, and energy per kilocalorie than a meat-based one. Those who choose plant-based and vegan foods for environmental reasons are making one of the most effective individual decisions in their daily lives—even more so than avoiding air travel or choosing a car.

Plant-based and vegan diets – what the science says

According to the German Nutrition Society, a well-planned plant-based or vegan diet meets the nutritional needs of healthy adults at every stage of life and is associated with health benefits. Large cohort studies such as the Adventist Health Study suggest lower rates of certain lifestyle-related diseases among vegans and those following a predominantly plant-based diet—such as type 2 diabetes, high blood pressure, and coronary heart disease. This does not automatically apply to everyone: A plant-based diet consisting mainly of white flour, sugar, and highly processed convenience foods is not inherently healthier than a balanced mixed diet.

The key is a conscious selection of foods. The following nutrients deserve special attention:

Plant-based protein – the most important sources of protein

Plant-based protein comes from numerous sources. The most important plant-based protein sources are legumes (lentils, chickpeas, black beans, peas) , soy products (tofu, tempeh, edamame), wheat protein seitan, nuts, and whole grain products. These protein sources provide plenty of plant-based protein and ensure an adequate protein intake that is in no way inferior to a meat-based diet. Soy and seitan, in particular, have a high protein content that easily rivals animal sources—soy is considered an ideal plant-based protein source because it provides all essential amino acids. With a mixed diet of grains and legumes, the biological value is high—the amino acids complement each other perfectly.

A common question about plant-based proteins: Are they really sufficient for everyday needs? The answer is a clear yes, provided the selection is varied. Anyone who combines legumes, whole grains, and soy products daily reliably meets their needs. For athletes or people with increased needs, we offer protein powders made from peas, rice, and hemp—all purely plant-based, with no animal additives and no artificial sweeteners.

• Vitamin B12: This is the only nutrient that must be obtained through dietary supplements in a strictly vegan and entirely plant-based diet. The German Nutrition Society has clearly recommended this for years.
• Vitamin D3: During the winter months, the body’s own synthesis via sunlight may not be sufficient in our latitudes—this applies to the entire population, not just vegans. Plant-based D3 is derived from lichen, not from sheep’s wool like most conventional supplements.
• Omega-3 fatty acids: The long-chain fatty acids EPA and DHA are abundant in fish, but can also be obtained from algae oil—marine animals derive these fatty acids from algae anyway, so the direct plant-based route eliminates the detour. The precursor ALA is found in flaxseed oil, hemp oil, and walnuts. Another advantage of algae oil: it is free of microplastics and heavy metals.
• Iron, calcium, iodine, Zinc: With a varied selection of whole grains, legumes, green vegetables, seeds, and calcium-fortified plant-based beverages, these needs can be met just as reliably as with milk and dairy products. For iodine, iodized table salt or a targeted supplement is recommended; for iron, simultaneous intake of vitamin C from fresh fruits and vegetables is helpful.

To ensure a complete nutrient intake, we will soon also carry suitable dietary supplements—all plant-based, many certified organic, and formulated in consultation with expert sources in nutrition science. Those who wish to delve deeper can find regularly updated articles on plant-based nutrition, studies, and product information in our Stories regularly updated articles on plant-based nutrition, studies, and product information, written by experts within our company.

Switching to a plant-based diet – tips for getting started

Starting a plant-based diet doesn’t have to be a radical change. Many of our customers have made the transition gradually: first one plant-based day a week, then two, then breakfasts, then dinners. Some come from a vegetarian background, others switch directly from a mixed diet, and many remain flexitarians, simply reducing animal products step by step. If you enjoy cooking anyway, it’s especially easy: Almost any classic dish can be adapted to be plant-based without sacrificing taste or satisfaction. A few tips that have proven themselves over the years:

• Start with simple meals: Porridge, muesli with a oat drink or other plant-based drinks, whole-grain bread with hummus, or a vegetable stir-fry with tofu are effortlessly plant-based and easy to make.
• Find your favorite alternatives: Not every plant-based product will immediately suit your taste. Try two or three brands of oat milk before giving up—with plant-based alternatives, the differences between brands are often surprisingly significant. The same goes for plant-based cheese alternatives and meat alternatives, which vary greatly in taste and texture.
• Learn a few basics: A good lentil bolognese, chili sin carne, a chickpea curry stir-fry, and roasted vegetables are dishes that will quickly become staples of your plant-based diet—quick to prepare, delicious, and perfect for everyday meals.
• Plan your supplementation: Vitamin B12 is essential from the start, taken daily or weekly—depending on the supplement.
• Stay calm in the face of setbacks: Plant-based eating isn’t a competition. You don’t have to completely give up all animal products from day one—what matters is the direction you’re heading. Every plant-based meal makes a difference—for animals, the environment, and often for your own health.

An important note: If you have pre-existing health conditions, are pregnant, or want to feed your children a plant-based or vegan diet, consult a qualified nutritionist. A plant-based diet is possible at any stage of life, but it requires particularly careful planning.

Product range overview

At Velivery, you’ll find exclusively plant-based products with no animal ingredients—and thus 100% vegan. No need to scrutinize ingredient lists, no hidden traces of milk powder, gelatin, or honey. Where certifications are available, we list them - V-Label, PETA-Approved Vegan, EU Organic Label, Naturland, Demeter, or Fairtrade. When selecting products, we consistently prioritize quality, transparency, and short ingredient lists.

Plant-based and vegan meat and fish alternatives

Classic soy- and seitan-based options, plus newer plant-based alternatives made from lupine, pea protein, jackfruit, and fermented tempeh. They are high in protein and appeal even to people who have previously eaten only conventional foods. From delicate mortadella slices to bratwurst, schnitzel, and stir-fry cuts, all the way to plant-based salmon substitutes made from carrots and tuna made from sunflower seeds—these alternatives are virtually indistinguishable in taste from their animal-based counterparts. Brands such as Wheaty, Beyond Meat, Like Meat, and our own brand Vantastic cover the spectrum from classic vegan sausage and burger patties to modern plant-based innovations.

Plant-based beverages, vegan milk and cheese alternatives

Plant-based beverages made from oats, almonds, soy, coconut, rice, and peas—for coffee, cereal, or baking, sweetened, unsweetened, and barista-friendly. These plant-based milk alternatives now convincingly replace traditional milk and dairy products in terms of taste; they have evolved from niche products to supermarket staples, and our selection ranges from established brands to small artisan producers. At cheese alternatives, you’ll find meltable pizza toppings made with coconut oil, aged cashew cheese from the refrigerated section, cream cheese substitutes, vegan feta, raclette, and even plant-based blue cheese alternatives from small artisan producers.

Vegan Basics and Plant-Based Semi-Prepared Products

Tofu in all varieties (plain, smoked, marinated, silken tofu), tempeh, seitan semi-prepared products, plant-based cream alternatives, alternatives to crème fraîche, egg substitutes made from chickpeas, aquafaba products for baking and whipping. Plus the full range of legumes, grains, pseudo-grains (quinoa, amaranth, buckwheat), nuts, and seeds—the foundation of any plant-based cuisine.

Vegan sweets, snacks, and beverages

Vegan chocolate without milk powder—from classic dark chocolate to creamy oat-based whole milk alternatives—is now a distinct gourmet category. Plus cookies, chips, bars, and delicious plant-based ice cream made from coconut or oats. People with allergies will also find what they’re looking for: gluten-, soy-, and nut-free snacks are clearly marked in the filter. In the beverages section, you’ll find a wide selection of juices, teas, coffee, matcha, and cocoa, many of which are organic.

Vegan dietary supplements and plant-based essentials

Vitamin B12, vitamin D3 from lichen, omega-3 from algae oil, iron, zinc, magnesium, plant-based protein powder. Everything you need for a reliable supply of critical nutrients—carefully selected and transparently labeled. Especially when starting a plant-based diet, it’s worth checking your nutrient levels; a blood test at your doctor’s office will provide certainty.

Vegan and plant-based pet food

Vegan dog and cat food from specialized manufacturers. Plant-based dog food is often a real relief for animals with food allergies—and for owners who want to feed their four-legged friends a plant-based diet. For cats, we pay special attention to ensuring adequate taurine and nutrient levels, because cats have different physiological needs than dogs.

Our own brand Vantastic – plant-based classics from our own production

We develop and produce part of the range ourselves under the Vantastic brand. This includes vegan classics such as soy mince and vegan Leberkäse, as well as newer plant-based recipes from our in-house production facility. Our own brand gives us the freedom to keep ingredient lists short, avoid palm oil where it isn’t necessary, and consistently design recipes according to our own quality standards. You can find the complete range of Vantastic products at Brand Shop.

Sustainability and Shipping

We ship from our logistics center, which is powered by green electricity and geothermal energy. Shipping packaging is plastic-free, and packing materials are recyclable. Refrigerated goods are shipped in sustainable insulated boxes with gel packs—ensuring they arrive fresh even in the height of summer. For orders of €55 or more, we offer free shipping within Germany; there is no minimum order value.

Choosing a plant-based diet is often also a choice to use resources more consciously. We strive to reflect this commitment in our own actions.

Plant-based recipes, guides, and services

Over 450 free and consistently delicious vegan and plant-based recipes in our database—from quick breakfasts and everyday meals to sophisticated menus for special occasions. If you enjoy cooking, you’ll find inspiration here for dishes from a wide variety of cuisines and for every skill level. The blog covers nutrition topics, studies, new products, and tips for a plant-based lifestyle. Our customer service team answers questions about our product range or orders by phone and email on weekdays. Feel free to use our contact form; you can also find many answers in the FAQ.

If you follow us on Instagram, Facebook, or TikTok, you won’t miss any deals in the sale section or any new product releases.

Frequently Asked Questions About Plant-Based and Vegan Nutrition

Answers to the most common questions about plant-based nutrition, plant-based foods, and our shipping—summarized concisely for anyone looking for additional guidance.

What does “plant-based” mean in German?

“Plant-based” is the English equivalent of ‘pflanzlich’ or “pflanzenbasiert” and refers to a dietary and product philosophy based on plant-based ingredients. In German-speaking countries, the term is increasingly used as a synonym, especially in the context of food tech and branding.

Is a plant-based diet more expensive than a conventional one?

A plant-based diet suitable for everyday use doesn’t have to be more expensive. Staple foods like legumes, grains, seasonal vegetables, and tofu are, on average, cheaper than animal products. It becomes more expensive with specialized meat and cheese alternatives, which are priced as convenience products similar to branded ready-made meals. Those who cook for themselves most of the time usually even save money.

Are plant-based ready-made products automatically healthy?

No. Plant-based and vegan ready-made products are not inherently healthier than conventional ones. Highly processed alternatives can contain a lot of salt, saturated fats from coconut oil, and additives. The ingredient list is key: the shorter and more natural, the better. A balanced plant-based diet is ideally based on unprocessed foods, supplemented by select convenience products.

Is a plant-based diet suitable for children?

Yes, according to the German Nutrition Society, a well-planned plant-based or vegan diet is possible at every stage of life—including childhood and adolescence. It is important to ensure an adequate intake of critical nutrients such as vitamin B12, vitamin D, iron, iodine, calcium, and omega-3. For children, guidance from a qualified nutritionist is generally recommended.

How long does it take to transition to a plant-based diet?

This varies greatly from person to person. Some people make the full transition within a few weeks, while others need months or years. Experience shows that a gradual transition—such as adding one more plant-based day per week—is more sustainable than a radical change. The palate typically adjusts to plant-based beverages and vegan cheese alternatives after two to three weeks of regular consumption.

Is soy safe for health? What about phytoestrogens?

According to current scientific knowledge, soy is safe for healthy adults. The isoflavones (phytoestrogens) it contains have a significantly weaker effect in the human body than the body’s own estrogens. Studies even suggest a protective effect against certain types of cancer. One to two servings of soy products per day are recommended, ideally from traditionally processed foods such as tofu, tempeh, or edamame.

Which countries does Velivery deliver to?

Velivery delivers plant-based and vegan foods within Germany, to Austria, and to other neighboring countries. You can view the exact shipping terms for each destination country during the ordering process. Within Germany, shipping is free for orders of €55 or more; there is no minimum order value. Chilled goods are shipped in sustainable insulated boxes and arrive reliably fresh.

Plant-based, vegan, vegetarian, or flexitarian—you’re welcome here

Whether you live a completely vegan lifestyle, avoid meat and fish as a vegetarian, are gradually reducing your consumption of animal products as a flexitarian, or simply want to incorporate more plant-based alternatives into your daily life—at Velivery, you’ll find the right foods and the inspiration to do so. We don’t distinguish between “real” and “fake” vegans, and we also offer the right selection for vegetarians and flexitarians. What you do with it is up to you. Every plant-based meal makes a difference, and every person brings their own story.

If you can’t find a product, let us know. Much of what’s in our selection today was added at customers’ request—that’s how this shop has grown since 2001.

Your Velivery Team