Simply great: all the power of the potato bottled in the world's first potato drink. With this product, the Swedish brand DUG has developed the first milk alternative to contain all the benefits of potato: an extraordinary wealth of nutrients as well as a straightforward, efficient and sustainable method of cultivation and processing. And that’s not all. Given the World Food Innovation Award for ‘Best allergy-friendly product’, DUG is a sustainable alternative product that truly everyone can enjoy. Give it a go! You can order DUG from us online now!

Potatoes are a long-standing, tried & tested and loyal companion to humankind. The long list of nutrients they contain includes practically everything us humans need to survive. Potatoes are the perfect mix of protein, vitamins, fibre and carbohydrates. What's more, they can be grown almost anywhere, don’t take a lot of time to grow and utilise their soil or land with maximum efficiency. Not only does that make potatoes more easily digestible, but it also makes them more sustainable than many other, intensively farmed bases for milk alternatives.

The patented emulsion technology used to transform the potato into a potato drink was developed at the University of Lund, and further research is underway here as to how the mighty potato might be used to its full potential for other methods of sustainable nutrition in future.