While younger sweetie fanatics are likely to respond with a sympathetic “Bless you!” after hearing the word “Hitschies”, the older generation will already be craving a taste of these sweet treats. That’s because Hitschler, as the brand was called up until 2021, brought some of the big classics of the fruit gum world to the market in the 1970s: who doesn't remember the legendary (green!) “laces”, the “sweet bacon” or simply “Hitschies”? Even if the name hasn’t become as synonymous as that of another certain manufacturer beginning with an H – Hitschies secured an undeniable place in childhood memories and newsstands across this country. Another reason for us to give the vegan legends the accolades they deserve in our shop!

But where do we even begin? Well, with the Fizzy UFOs obviously! And sour spider legs, tentacles and dragon tongues are a must!! And, of course, these wonderful green and red laces! The colourful selection of fruit gums and sweets is as wonderfully crazy as it is vegan. Animal ingredients have as little to do with these bags as a bad mood. Simply cheeky, fizzy indulgence for mind and soul.

There’s almost a hundred years of experience and family tradition in Hitschies sweets. What started out with liquorice soon turned into a national success story with innovative fruit gums, with the classics of the 50s, 60s and 70s perfected again and again. Today, the Cologne family company is in its fourth generation – and fresher and more lively than ever before. More to come, we’re sure…