What do baking powder, vanilla sugar, wheat starch, flavourings, dessert mix and, last but not least, good old frozen pizza have in common? They're all innovations from Dr. Oetker. Hard to believe, but true. Unassuming little details that enrich day-to-day life hugely – in no time and with no hassle. The motto? Baking and enjoyment for everyone.

Founded with an apothecary in Bielefeld in 1891, the company remains a family company to this day – even if it is now represented in more than 40 countries worldwide. After more than 130 years, once again, the tradition-steeped company is taking its concept of quality up another level. The aim? Better quality of life. And today that means moving to vegan products that are better for the environment.

The loVE it! Range sees Dr. Oetker bring fully plant-based products to the market. This will see the global brand reduce its ecological footprint and transition fully to recyclable packaging – that's expected to happen by 2025. What’s more, all Dr. Oetker locations have been climate-neutral since 2022. The company has committed to achieving full climate neutrality in all direct and indirect spheres of influence by 2050.

By doing so, Dr. Oetker is producing food everyone will feel comfortable with – vegans included. You can now order our first selection of the vegan loVE it! products online now. Guaranteed success for your purely plant-based cakes, sweet treats and desserts too!