Vegan temptation in good conscience

Who can resist sweet gummy treats? No one – that's who. Yet so many of us have stood strong ever since we gazed, eyes wide, up at the brightly coloured sweetie jars in our local corner shop. And rightly so. But those days are past. Now, finally we can give in to our childhood pleasures again – without guilt and in good conscience. Why? Because Not Guilty’s full range of fruit gums is vegan and organic. And with names like these: Be My Love, Hug Me Please, Kiss Me Softly, Mi Colazon, Marilyn Mallow, Milly the Star or Vitamin Sea. You could resist, but you don’t have to.

Pleasure minus the guilty part

Imagine if you could remove the word “guilty” from your favourite guilty pleasure. What would that leave? Exactly: just pleasure! The idea behind Not Guilty is as vegan as it is tempting – purely plant-based sweets you can chew on without a guilty conscience. Because they don't contain any animal gelatine. Because they consist only of a select few organic ingredients. And because they support major environmental projects, with a fixed percentage of sales donated to these causes. The result? You can enjoy these in good conscience.

Countless flavours. One goal.

You can indulge in all the Not Guilty treats you fancy, all in the service of a singular cause. Not Guilty donates one per cent of all annual sales to the organisation 1% for the Planet. Donations go directly to a chimpanzee protection centre in Guinea, so it’s not just you who benefits from your indulgence. You can choose from a variety of different sweet treats. From vegan marshmallows and sour fruit gums rights through to vegan cola fruit gums. Plant-based gelatine only, no artificial additives, no nonsense.