A high-resolution taste bud experience

Vegan-friendly, a sour filling and all the most beautiful colours of the rainbow: Haribo’s vegan Rainbow Pixels are a high-resolution experience for the taste buds, in fact, they’re Haribo’s most sweet and sour creation to date. A vibrant range of colours with something to suit every taste. Rainbow Pixels complete the fruit gum picture in every respect.

The gold standard for fruit gums

Haribo’s purely plant-based gummy chews are a hit with kids and vegans alike. After all, if you like sweet things, you’ll love Haribo. Germany's best-known fruit-gum brand has been producing its magic in Bonn for more than 100 years, and nothing has changed since the company headquarters’ move to Rhineland-Palatinate in 2018. Its Gold Bears remain the gold standard when it comes to hard corner-shop currency – having long since moved on from being the preserve of kid’s birthdays.

And for those of you who haven’t tried… haha don’t be silly.

Why do a mere 99 out of 100 Germans know the catchy slogan associated with the third-generation Bonn family-run company? Is it because of its Guinness Book of World Record-worthy long advertising partnership with Germany’s most famous TV host? Is it the distinctive bear shape? Or is it because of a slogan almost as old as the product itself? Bingo! The slogan “Haribo makes kids happy” has been ringing in the ears of German sweet tooths since 1935. (The copywriter is said to have received 20 Reichsmark for that by the way… ) And the Gold Bears have done their part since 1960. The bottom line? Haribo is pretty difficult to resist. And you don’t have to! As wonderfully veggie as they are today…