Spreadable indulgence for the vegan diet

Willicroft Original Better Vegan is not only a delicious addition to any snack, but also a statement for sustainable enjoyment. The creamy texture and original taste make this vegan alternative to butter a versatile choice for any kitchen. Whether for spreading on bread, refining sauces or as a base for delicious baked creations - this plant-based butter alternative impresses in all applications.

An Amsterdammer as it stands in the vegan book

Few cities in Europe have such a strong cheese tradition as Amsterdam. So it's no wonder that new paths are being taken here to enable vegans to finally enjoy cheese to the full. With its purely plant-based cheese alternatives, Willicroft is as committed to the environment as it is to the best cheese taste. The young start-up can look back on a long agricultural tradition. Willicroft is therefore a prime example of how generational change and a change in awareness can go hand in hand.

Vegan cheese alternatives that can be seen and tasted!

Under the motto "Planet first", founder Brad Vanstone is primarily concerned with the preservation, regeneration and care of the earth in all company practices. In order to do more good for the earth as a company and not just cause less damage, Brad went his own way in 2018 with the founding of Willicroft - away from dairy farming and towards plant-based products. The results are not only something to behold, but above all to taste! A vegan fondue with a hearty cheese flavor? No problem. And even the refinement of salads, pasta or casseroles is perfectly possible with the grated cheese alternative from Willicroft. So if you want to avoid the cheese counters but don't want to miss out on anything in terms of taste, you can now help yourself online to your heart's and cheese's content.

Traditional knowledge and modern techniques

"Willicroft" is the name of the farm that Brad's grandparents set up in 1957 with twelve cows and a tractor. Green pastures and a healthy life - but "even the happiest cows still have a negative impact on the environment and endanger our planet for future generations", says Brad about his motivation to make a fresh start.