Sale weeks - dates and descriptions

It’s Veganuary!

01.01.2021 – 31.01.2021 (B2B / B2C / Retail)

The special month for everyone who wants to challenge themselves - and just the right time for us as a cooperation partner of Veganuary Germany to present exclusive novelties in vegan cuisine!


Breakfast Weeks

01.02.2021 – 14.02.2021 (B2B / B2C)

Whether it is a quick morning snack, a snack in the office, or an extensive Sunday breakfast - during these weeks everything revolves around the most important meal of the day and everything that goes along with it!

Easter Assortment

01.02.2021 – 31.03.2021 (B2B)

Communicating AVE’s full Easter assortment to our B2B customers about the full Easter assortment. From Schakalode Easter bunnies to full Easter dinners together with recipe suggestions.

Vegan Cheese Alternative Weeks

01.03.2021 – 14.03.2021 (B2B / B2C)

Whether as spreads, for baking or sliced on bread - this campaign faces the final opponent and of every vegan and those who want to become one: cheese! During these weeks we’re spotlighting specifically the wonderful products that make great plant-based alternatives.

Perfect for Easter

15.03.2021 – 04.04.2021 (B2C)

Whether it's sweets for the Easter basket, great alternatives for egg dishes, products to go with strawberries and asparagus, or delicious dishes for Easter, we're starting of spring with this sale!

Vegan Basics

05.04.2021 – 18.04.2021 (B2C)

This week is all about the inexpensive basics and must-haves of vegan cuisine! We are promoting products that simply belong in every vegan kitchen, vegan pantry, or with every starter kit for those starting out vegan.

Take a snack!

19.04.2021 – 02.05.2021 (B2B / B2C)

Everything for in-between & on-the-go - from granola bars to sophisticated snacks. This sale is dedicated to the quick and ready-to-eat products that are great to take with you, enjoy while exercising or during a cozy evening watching TV on the couch.

Everyone loves Pasta

03.05.2021 – 16.05.2021 (B2B / B2C)

During these weeks, we'll be focusing on one of the most versatile foods of all and everything that goes with it: pasta, sauce, and more! Promote your appropriate products in a promotion that offers something for everyone. 

Pizza, Pizza!

17.05.2021 – 30.05.2021 (B2B / B2C)

Whether it's Pizza Margherita, Funghi, Frutti Di Mare or Diavolo:

This sale is about a variety of products to create an individual pizza at home - from pizza dough to toppings of any kind to the right cheese substitute we’ve got it all! 

Dairy Free Weeks

31.05.2021 – 13.06.2021 (B2C)

The next two weeks are all about the delicious white drinks that do not derive from a cow - plant-based yogurts, cream, drinks, and more. So, everything we are not allowed to call “dairy products.”

BBQ Weeks

14.06.2021 – 11.07.2021 (B2B / B2C)

Vegetable sausages, steaks, salads, sauces, and more: This sale offers everything that belongs on the grill, is suitable as a side dish, or is simply one of the must-haves at every barbecue. Win over barbecue fans!

Summer has arrived!

26.07.2021 – 08.08.2021 (B2B / B2C)

Picnics, eating in the garden, fresh ingredients, and refreshing drinks & desserts: summer, sun, sunshine – during these weeks we are enjoying the warm weather and delicious refreshing and light summer recipes as well as the perfect snacks for a day at the lake.



06.09.2021 – 19.09.2021 (B2C)

Dinner, supper, feast –  it has many names and offers many possibilities for individual feasting! In this sale, we are spotlighting everything that is allowed on a slice of bread or served as a side dish.


Lifestyle Weeks

20.09.2021 – 03.10.2021 (B2C)

Everything but food! In our lifestyle weeks, we deal exclusively with non-food products from our store that make life past the kitchen and refrigerator vegan - whether clothing, utensils, or literature.

Fall Assortment

20.09.2021 – 03.10.2021 (B2B)


B2B Halloween Sortiment

27.09.2021 – 10.10.2021 (B2B)

Halloween is here. Here our B2B customers will find anything that belongs to our sweets and snack assortment and is perfect for Halloween.

Fish Hook Free Sea Treats

04.10.2021 – 17.10.2021 (B2B / B2C)

Feast like a day by the ocean: Inspire friends of maritime food with fantastic alternatives to fish & seafood and all matching products.

Whether for the pan with potatoes and tartar sauce, for delicious salads, or vegan paella.

Super delicious without fish hooks, nets, or bycatch - that's this week's motto!

Christmas Assortment

11.10.2021 – 19.12.2021 (B2B)

Everything for the tastiest time of the year and for original and traditional dishes that turn family meals into a festive treat.

From gravy to smart desserts - Christmas time is gourmet time!  

Vantastic Sweets (Halloween)

18.10.2021 – 31.10.2021 (B2C)

Everything for the sweet tooth! Whether as a gift, to fill the piñata, as a small gift for guests or simply for indulgent snacking in between: This campaign is all about plant-based sweets such as candies, chocolates, fruit gums, and cookies.

Green Weeks

01.11.2021 – 14.11.2021 (B2C)

Everything that's new: For World Vegan Day.

In this promotion, we are presenting a product every day that is newly added to our store - and thus peak curiosity and the desire of customers to discover something new every day. Use this great promotion for yourself and present your product with us!

Straight From The Oven!

15.11.2021 – 21.11.2021 (B2C)

This week we are dealing with everything the pastry heart desires! No matter it is sophisticated cake recipes, vegan baking mixes, or ready-to-eat baked goods - any pastry gets their time to shine. 

The Perfect Family Chrsitmas Dinner

06.12.2021 – 19.12.2021 (B2C)

Everything for the tastiest time of the year and for original and traditional dishes that turn family meals into a festive treat.

From gravy to smart desserts - Christmas time is gourmet time!